Unseen Pin - Up Illustrator Rolf Armstrong Negative 1947 Finishing That ' S A Deal




Item History & Price

Information:
Reference Number: Avaluer:3782377Size: Small (up to 12in.)
Color Type: Black & WhiteRegion of Origin: North America
Year: 1947Artist: Rolf Armstrong
Width (Inches): 5Style: Vintage
Photo Type: NegativeListed By: Dealer or Reseller
Subject: Rolf ArmstrongQuantity Type: Single-Piece Work
Originality: OriginalDate of Creation: 1940s
Height (Inches): 4
Original Description:


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ITEM: This is a vintage old archived internegative camera negative of the Father of American Pin-up Rolf Armstrong posed with his model as he nears completion on the Brown & Bigelow Calendar Company commissioned pastel "That's A Deal", in his studio. This image is from 1947 - and appeared as a pin-up calendar for many years in the Saint Paul Companies calendar line. This is a commercial internegative meaning it is an original old camera negative taken from a sourced still photograph that was placed on a framing device on a table as seen in the second image below. This likely dates to the 1970s or 80s so this 40 to 50 year old negative is not as old as the 1940s when the shot was initially captured. We have never seen this image before in over 30 years in the business and it is our strong hunch the photograph itself no longer exists and is lost to time... This rugged image conveys a life-long career of creativity and enthusiasm for life, which he certainly lived, and hey that is an impressive collection of chalk pastels young man...  
Measures 4" x 5" this is a camera negative the images here have been converted to positive for this listing using an Epson scanner. 

CONDITION: Fine condition this is a negative the images have been converted here to positive -  Please use the included images as a conditional guide.

Guaranteed to be 100% vintage and original from Grapefruit Moon Gallery.
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From the son of a small town tugboat captain to the Father of American Pin-Up Art, Rolf Armstrong led a full life and had a long and prolific career.Armstrong started his education at the School of the Art Institute of Chicago where his teachers increasingly recognized his work. The institute was a stepping-stone to Armstrong's successful career in commercial art.Two of the first publications to take a chance on this new talent were Judge and Puck Magazine and Armstrong was an instant success. Eventually Rolf Armstrong's artwork were seen on several covers for the American and Metropolitan Magazine and he had a lengthy tenure doing cover art for College Humor Magazine. 
His portrait of a male sailor appeared on the cover of The Saturday Evening Post.In 1919, Armstrong aligned himself with Brown & Bigelow where he painted countless images for advertising calendar art. During these years along side Maxfield Parrish and Norman Rockwell, Armstrong was this prestigious calendar company's star artist and an In 1919, Armstrong aligned himself with Brown & Bigelow where he painted countless images for advertising calendar art. During these years along side Maxfield Parrish and Norman Rockwell, Armstrong was this prestigious calendar company's star artist and an eager public awaited next monthsArmstrong Girl . 
The character of the women that Armstrong portrayed contrasted that of other artists of the pin-up movement. Armstrong's subjects were strong, confident women. They had an innate femininity and subtle sexuality yet were very much a product of the ongoing American Industrial Revolution.With the development of national advertising and the increasing distribution of magazines, commercial illustrators were in high demand and artists themselves were seen as celebrities. Motion picture film technology created screen stars and movie magazines such as Photoplay sought out illustrators to create cover artwork donning these new faces. 
Rolf Armstrong's portraits included those of Norma Talmadge, Marion Davies, Bebe Daniels and Greta Garbo. During the same period, he did advertising art for products such as Nehi and Green River Soda, Old Gold Cigarettes and Hires Rootbeer.Today, collectors cherish original examples of his artwork and bids often soar into the ten's of thousands of dollars when they turn up at auction.
Biography: Grapefruit Moon Gallery
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