Raymond Savignac - Bel Paese Cheese - Galbani - 1966 Vintage Poster
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Raymond Savignac (1907-2002)Title: Bel Paese - Formaggio del Bel Paese - GalbaniMaterials and Techniques: Colour lithograph on paper Condition: A (Designates a poster in very good condition. The colours are fresh and there are minor imperfections , do see photo where it displays a few water marks or other defaces Frame: chips and scratches which ...could either as to the appeal depending on whom you are Additional Details: “Bel Paese is a semi-soft Italian cheese. It was invented in 1906 by Egidio Galbani who wanted to produce a mild and delicate cheese to sell mainly in Italy. The name Bel Paese comes from the title of a book written by Antonio Stoppani. It is Italian for "beautiful country", and is used as a phrase for Italy itself. Wikipedia”
“The style of a Savignac poster has nothing in common with his mentor Cassandre’s purist compositions. But they share the humorous single figure, as it had appeared in Cassandre’s famous “Dubo, Du bon, Dubonnet” designs. The public could identify with these recurring, isolated comic characters. With the air of put-upon, but smiling, consumers, they often have “
“The Italian cheese Bel Paese was invented in 1906 by Egidio Galbani. He wanted to produce a sweet and delicate cheese that was intended for the Italian market. The name Bel Paese is inspired by the book by Antonio Stoppani : "Beautiful Country".A wheel of cheese ressembling a globe is facing a man sitting and ready to taste it. The nose of the man with the colours of Italy (green - white - red) represents the shape of a piece of cheese.Self-taught, Raymond Savignac began his poster design career in 1935 at the Graphic Alliance under the tutelage of Cassandre and Loupot. He is then known thanks to a famous advertisement for soap Monsav”